Mission: ImPULSEible Food Product Development Competition
Since 2009, Canada’s pulse industry has hosted Mission: ImPULSEible, an annual food product development competition for students from universities, colleges and culinary schools across Canada. The students’ mission is to develop innovative, tasty and marketable food products containing whole pulses or pulse ingredients. Judges evaluate the products based on sensory and health attributes, innovative use of pulses, feasibilty and marketability. Provincial competitions are held early in the year, and the provincial winners compete at the National Mission: ImPULSEible Competition held during the Canadian Special Crops Association’s annual convention.