Introducing Megabite, a new kind of granola bar
Pulse Canada recently took on a new challenge – developing a snack bar – to demonstrate that pulses can be easily used to make tasty, nutritious, healthy food products.
In collaboration with Sara Lui, a Product Development Manager at the Saskatchewan Food Industry Development, Pulse Canada sought to create a product that would meet consumer interests for a healthy, low calorie, low fat snack that fills you up.
Megabite definitely lives up to its name, packing a whole lot of goodness into a 30g format. The final formulation contains seven pulse ingredients: green lentil flakes, pea protein, pea flour, pea hull fibre, black bean flakes, red bean flakes, and red lentils. Of course, the new bar has just the right texture too – not too chewy, not too crumbly.
The resulting product contains minimal refined sugars as dried fruit was used as the main sweetener. Full of complex carbohydrates like fibre, this snack bar provides sustained energy to keep you going through the day. Megabite has several important nutritional claims that can be included on the label:
Megabite is raising the bar of food product innovation.
- Excellent source of iron
- Source of fibre
As Megabite is a prototype product, it is not available for purchase in stores, but Pulse Canada has been serving it at events across Canada. The results are unanimous – this is one satisfying snack!
It makes you wonder how many other products could be reformulated to provide more nutritional bang for the bite. Food for thought, isn’t it?
To learn more about how pulses can be used in a variety of food product applications, contact Tanya Der – Manager of Food Innovation & Marketing with Pulse Canada. Tanya can be reached at (204) 925-3783 or by e-mail at firstname.lastname@example.org