Pulse Canada in collaboration with Alberta Pulse hosted the 5th annual Mission ImPULSEible competition at NAIT (Northern Alberta Institute of Technology) in Edmonton, Alberta.
Six teams competed, and both NAIT and University of Alberta were represented. The teams went head-to-head with tasty pulse-based products, including: a chickpea and kidney bean pizza, pulse fries, a lentil cluster cereal, an ice cream sandwich, a gluten-free pulse crepe and a pea-based pudding.
Jeff Doucette, founder of the retail intelligence and mobile research firm Field Agent Canada.
Kelsey Masciola, a registered dietician and fitness enthusiast who works with athletes and major sports teams in Edmonton.
Mike Pedersen, an Operations Specialist with Save-On Foods in Alberta.
Troy Sturzenegger, a Food Scientist specializing in bakery applications for crops at Alberta Agriculture and Rural Development’s Food Processing Development Centre in Leduc.
Teams responded to insightful questions relating to their products’ processing feasibility, shelf life, projected cost, product differentiation and market potential.
Congratulations to all teams that participated! You really inspired us!