The Pulse Innovation Project: Growing Pulse Markets showcases Pulse Canada’s “Pulse Innovation Project”. The video highlights human clinical research funded by Canada's pulse industry to investigate the link between consumption of beans, peas, lentils and chickpeas and prevention of chronic diseases such as diabetes and cardiovascular disease.
Research also demonstrates how food companies can use these healthy, environmentally-friendly ingredients in food products. The Pulse Innovation Project has already caught the attention of organizations such as the Bill and Melinda Gates Foundation, one of the world's largest philanthropic organizations. Watch the video to find out why!