Mission Statement

We Are:

• A global leader in pulse production
• A global leader in pulse production research
• A global leader in pulse exports

 

We Will Be:

• A global leader in creating and capturing new markets for pulses.
• A global leader in efficient and sustainable pulse production, processing and marketing.
• A global leader in value chain innovations, creating new linkages from field to consumer, and positioning Canadian agriculture as a leading-edge supplier of agri-food solutions.